Before & After: ABC Plumbing Fleet Wrap

When ABC Plumbing came to us, they had a problem: five identical white vans that looked like every other service vehicle on the road. Here's how we transformed their fleet into a rolling marketing powerhouse.

The Challenge

ABC Plumbing had been in business for 15 years, but their vehicles didn't reflect their experience or professionalism. They were losing potential customers to competitors with more visible branding.

Their goals were clear:

• Stand out from competitors on the road
• Look professional when arriving at customer homes
• Include all services and contact information
• Maintain consistency across all 5 vehicles
• Stay within budget

Our Solution

We designed a partial wrap package that maximized impact while keeping costs reasonable. The design featured:

• Bold blue and white color scheme that pops against any background
• Large logo placement on both sides and rear doors
• Service list clearly visible: Emergency Repairs, Water Heaters, Drain Cleaning, Remodeling
• Phone number in large text (easy to read from 50+ feet away)
• Website and social media handles
• PA License number for credibility

The Process

Week 1: Design & Approval
We created mockups showing exactly how the wrap would look on their specific van model. After two rounds of revisions, we had a design everyone loved.

Week 2-3: Production & Installation
We printed all materials in-house using premium cast vinyl rated for 7+ years outdoor durability. Each van took about 6 hours to wrap, and we scheduled installations to minimize downtime—one van at a time so they always had vehicles on the road.

The Results

Within the first month, ABC Plumbing reported:

• 23% increase in phone calls mentioning "I saw your van"
• Multiple compliments from existing customers on the professional look
• Increased employee pride—technicians loved driving the new trucks
• Neighbors asking for business cards when vans were parked at job sites